Because maximizing opportunity while simultaneously minimizing risk is the key to success in the stock market. 

Because you don’t need to predict the market, you just need to understand it. 

Because, when it comes to trading and investing emotions are a poor substitute for market-based facts.

Because the stock market and the economy are not the same thing. 

Because even a small improvement in your average annual total return performance can make a big difference in your ability to accumulate wealth over the long-haul.   

Because you need realistic market-based information to properly manage your risk-exposure to the equity markets.  

Because fear of loss is greater than the desire for gain.  

Because trying to predict the future is impossible.  The best any of us can do is to try to understand what we are dealing with right now. 

Because being over-exposed to the markets when the markets are falling leads to unnecessary losses of working capital and profits.  

Because being under-exposed to the markets when the markets are rising leads to lost opportunity, underperformance, and lost profits.  

Because cutting your losses and letting your winners run is a major key to investment success. 

Because our disciplined, repeatable, market-based system will help you manage your emotions and minimize trading errors.  

Because market returns are lumpy.  Because market opportunities will come in bursts.  

Because every year the markets are different than the year before. 

Because you need to be able to separate fact from fiction.  

Because Financial Talking-Heads on TV often have their own agenda. 

Because when the markets are rising the markets go up more than most people “think” is possible. 

Because when the markets are falling the markets will sometimes go down more than many people “think” they will. 

Because predictions aren’t worth the paper they are printed on, you need to focus on and understand what the market is doing at the current time. 

Because our market-based information is current information.  

Because economic data is lagging data. 

Because losses can pile up quickly. 

Because no one can predict the future. 

Because the confidence of understanding what the stock market is actually doing at any given point of time can give you a very important edge. 

Because understanding what the market is actually doing at any given point of time will increase your peace of mind. 

Because understanding what the market is actually doing at any given point of time will help reduce fear, worry, and anxiety.  

Because the stock market is unpredictable, yet understandable (especially when viewed through the lens of our Proprietary Model and Market Analysis).   

Because most people don’t know how to properly analyze the stock market. 

Because what you “think” the stock market is going to do and what it actually does are often times very different.  

Because very few people have the time, knowledge and desire to sit down week after week to analyze and compile all the information we provide to you on a weekly basis.

Because when it comes to investing in the stock market, opinions do not matter. 

Because when it comes to managing your investments, opinions do not matter.  

Because the only thing that matters when it comes to investing in the stock market is the stock market itself. Therefore, stock market driven data rules supreme.  

Because stock market conditions can change very quickly. 

Because your investment success is largely dependent upon you getting in synch and staying in synch with the stock market.  

Because fighting the stock market will only lead to frustration.  

Because “valuations” (i.e. P/E ratios) are often misleading and are not a great predictor of stock market behavior.  

Because putting the odds of success in your favor is important in any area of life, especially when investing and
trading.  

Because just taking what the market is giving, good or bad, is not necessary. 

Because you don’t need to be fully exposed to a declining market, losing your hard-earned dollars. 

Because being too conservative, being underexposed to a rising market, can cost you a lot of money, by unnecessarily losing out on profits and leaving money “on the table”.  

Because doing the same thing over and over again and expecting a different result is the definition of insanity.  

Because even small changes in inputs can produce dramatic changes in outcomes, over time. 

Because losses weigh more than gains (example:  a 20% loss takes a 25% gain to break even; a 33% loss needs a 50% gain to break even, a 50% loss – like in a major bear market – takes a 100% gain to break even). 

Because building wealth in the stock market is important. 

Because having the confidence that you will know when the stock market is going into a downturn will allow you to take defensive measure to protect your profits and your working capital. 

Because if you want a different result, you need to take a different approach. 

Because stock market moves are erratic, but identifiable and understandable with our stock market-based trend follow and risk-management system. 

Because knowing when to play offense (step on the gas) and when to play defense (step on the brakes) is critical to maximizing your investing and trading opportunities (and profits).  

Because knowing when to play offense (step on the gas) and when to play defense (step on the brakes) is especially important if you trade on margin, use leveraged ETF’s, or trade options.  

Because it’s YOUR money!

Because managing risk IS an option.  

Because managing your risk exposure IS an option (and is your right).  

Because dialing your risk-exposure to the stock market up and down like a thermostat based on stock market-based information is an option.  

Because the stock market moves up and down ahead of the economy (the stock market leads, not lags the economy).  

Because no one cares about your money like you do. 

Because if you don’t manage your stock market risk, who will?  

Because no one can predict the future (good or bad).

Because no one can predict the future, but our Proprietary stock market-based Model can help you understand what Mode the market is operating in at any given point in time.  

Because you don’t need to predict the future, you just need to understand the current market circumstances.  

Because risk at any price is not a smart way to trade or invest.

Because the only thing that matters when investing in the stock market, is the stock market itself. 

Because opinions don’t matter.

Because forecasts don’t matter.

Because hunches don’t matter.

Because guesses and guesswork do not matter.

Because the stock market is always in flux.

Because you need to know the truth.

Because you need stock-market-based facts to make stock market decisions.

Because you don’t invest in the economy.

Because you invest in the stock market, and stock market driven data is the best way to know and understand what is actually going on in the stock market.

Because no one can predict the future.

Because market returns are lumpy, not linear.

Because you need to be properly positioned to the stock market based on current conditions (not some future prediction that may or may not materialize).

Because businesspeople need to understand the stock market.

Because salespeople need to understand the stock market.

Because your clients are invested in the stock market.

Because understanding the stock market will make you smarter, more intelligent.

Because understanding the stock market will make you a more interesting person.

Because facts not fiction are what you need to succeed.

Because no one else’s opinion about what they think the stock market will or will not do matters. 

Because the U.S. stock market is the best proxy for the overall economy. 

Because most stocks are highly correlated (directionally)  to the S&P 500®. 

Because the S&P 500® is the best proxy for the U.S. stock market.

Because Simple Market Signals is a Multi-factor, Market based, Rules based proprietary model with over two decades of research behind it. 

Because you need to take investing and trading seriously.

Because you need to treat investing and trading like a business.

Because you need to run your trading and investing as a business.

Because you wouldn’t let your employees just do whatever they want.  Why would you let your trades
and investments do whatever they want without giving them guidance and managing them?

Because you need to have a level of control over your trades and investments.

Because you need a stock-market-based system to help you manage your trades and investments.

Because hope is not a strategy.

Because knowledge is power.

Because you can take control of your financial future.

Because you can manage your own investments.

Because you can pick and choose your battles.

Because even small amounts of money can grow into a large amount over time if managed properly.

Because not all market environments are created equal.

Because you need to focus on what really matters.

Because only a few things really matter, but those things matter A LOT. 

Because trying to focus on everything leads to confusion.

Because focusing on the right things, the correct things, leads to success.

Because you need to understand when it may be time to harvest profits.

Because you need to understand when it may be time to plant new seeds.

Because your person bias may cloud your investing and trading judgement.

Because you can do better (over time) with a stock-market-based system than without one.

Because risk-management is different than gambling.

Because position management is different than gambling.

Because equity exposure management is different than gambling.

Because gambling leads to losses.

Because professionals in any are of life use systems.

Because using systems brings about more consistency than not using systems.

Because disciplined trading and investing starts with the use of a stock-market-based risk management and trend direction system.

Because regardless your area of work or business expertise, you need to understand the basics of stock market investing success. 

Because you don’t need to be an active trader if you don’t want to, but you still need to understand what the market is doing so you can protect yourself from major Bear markets like the ones during 2000 – 2003 and 2007 – 2008. 

Because being at the right place at the right time is an important component of success.

Because being at the wrong place at the wrong time can lead to failure. 

Because doing dangerous things in as safe a way as possible is intelligent.

Because what you don’t know CAN hurt you!

Because market risk is the single biggest risk most investors face. 

Because Simple Market Signals addresses market risk.

Because focusing on doing the right thing(s), is more important than focusing on everything.

Because, as Albert Einstein said, “The Most Powerful Force in the Universe is Compound Interest”. 

Because you need to be able to exert a certain level of control over your trading and investing.

Because you don’t just have to settle for whatever the market wants to give you, good or bad. 

Because it’s your choice.

Because trading and investing decisions should be made based on market-based information. 

Because it’s your life!

Because you are always 100% responsible for everything in your life.

Because you can make better decisions, IF you have the right information.

Because you are always in charge of everything in your life.

Because ignoring the facts won’t make them go away.

Because taking charge of your financial future is your choice.

Because you are capable of learning whatever it is you need to learn, in order to do whatever it is you need or want to do. 

Because this is YOUR life.

Because if you keep doing what you have always done, you will keep getting what you always got. 

Because, just as you don’t wear a heavy coat in the summer, or a bathing suit in the winter, you shouldn’t have the same exposure to equities during all underlying market conditions. 

Because dialing your risk exposure up and down to match underlying market conditions is the intelligent (safer, less risky, more profitable over the long-haul) thing to do. 

Because major bear markets can cause the overall stock market to fall by 40 – 50%, or more. 

Because you need a 100% return to make up for a 50% loss (do you know how hard that is?). 

Because cutting your losses and letting your winners run is at the heart of all successful trading and investing.

Because over time, 90%+ of all stocks will go in the same direction as the overall stock market.

Because most of your investments are highly correlated to the overall stock market.

Because market risk is likely the single biggest investment risk you face.  

Because you need a stock market based system to manage market risk. 

Because your individual stocks are still subject to market risk.

Because even short-term traders are subject to market risk.

Because understanding what MODE™ the market is operating in will help you make better trades, investments, and risk-management decisions.

Because a standard 60/40 or 70/30 portfolio can leave you underexposed to equities when the stock market is going up, and overexposed to equities with the market is falling. 

Because it’s your money.

Because it’s your decision, but you need market-based facts to help guide those decisions.

Because not understanding the big picture will leave you vulnerable to mistakes.

Because you are only one Signal away from Simple Market Signals paying for itself for a lifetime, and then some.

Because if you don’t use our market based information to help guide your investing and trading decisions, what will you use?

Because emotions and opinions make lousy trading and investing partners.

Because being out of synch with the stock market will cost you a lot of money.

Because relative returns may make you feel good, but it is absolute returns (which are realized through minimizing losses and maximizing gains) that put money in your pocket (or bank/trading account). 

Because you don’t have to remain in the dark when it comes to the stock market. 

Because it does not matter what some analyst thinks should happen.  The only thing that matters is what the stock market does.

Because it’s not about predicting the future.  No one can predict the future.  It’s about understanding what the market is doing currently, then positioning yourself correctly to either take advantage of opportunity or staying out of the way of danger. 

Because it’s about understanding there is always risk in the stock market, but you can manage that risk. 

Because risk and opportunity are two sides of the same coin. 

Because putting the odds of success in your favor is a rational, intelligent thing to do. 

Because minimizing your losses is a major key to long-term success in any business venture. 

Because you cannot control the stock market. 

Because you can control when to maximize (increase) and when to minimize (decrease or eliminate) your exposure to the stock market. 

Because you need market-based information to make good, timely, trading, investing and risk management decisions. 

Because what you don’t know can hurt you.

Because the use of leverage at the wrong time (margin, leveraged ETF’s, options) can increase your losses and quickly decrease the value of your accounts. 

Because the use of leverage at the wrong time, under the wrong set of market conditions, can lead to substantial losses and catastrophic results.

Because if you already use leverage…the use of leverage at the correct time, under the correct market conditions can amplify your gains while helping to reduce the risk associated with the use of leverage.   

Because a tactical approach to at least a portion of your investing and trading dollars may help increase returns while simultaneously reducing risk.