Because maximizing opportunity while simultaneously minimizing risk is the key to success in the stock market. 

Because you don’t need to predict the market, you just need to understand it. 

Because, when it comes to trading and investing emotions are a poor substitute for market-based facts.

Because the stock market and the economy are not the same thing. 

Because even a small improvement in your average annual total return performance can make a big difference in your ability to accumulate wealth over the long-haul.   

Because you need realistic market-based information to properly manage your risk-exposure to the equity markets.  

Because fear of loss is greater than the desire for gain.  

Because trying to predict the future is impossible.  The best any of us can do is to try to understand what we are dealing with right now. 

Because being over-exposed to the markets when the markets are falling leads to unnecessary losses of working capital and profits.  

Because being under-exposed to the markets when the markets are rising leads to lost opportunity, underperformance, and lost profits.  

Because cutting your losses and letting your winners run is a major key to investing success. 

Because our disciplined, repeatable, market-based system will help you manage your emotions and minimize trading errors.  

Because market returns are lumpy.  

Because market opportunities will come in bursts.  

Because every year the markets are different than the year before. 

Because you need to be able to separate fact from fiction.  

Because Financial Talking-Heads on TV often have their own agenda. 

Because when the markets are rising the markets go up more than most people “think” is possible. 

Because when the markets are falling the markets will sometimes go down more than many people “think” they will. 

Because predictions aren’t worth the paper they are printed on, you need to focus on and understand what the market is doing at the current time. 

Because our market-based information is current information.  

Because economic data is lagging data. 

Because losses can pile up quickly. 

Because no one can predict the future. 

Because the confidence of understanding what the stock market is actually doing at any given point of time can give you a very important edge. 

Because understanding what the market is actually doing at any given point of time will increase your peace of mind. 

Because understanding what the market is actually doing at any given point of time will help reduce fear, worry, and anxiety.  

Because the stock market is unpredictable, yet understandable (especially when viewed through the lens of our Proprietary Model and Market Analysis).   

Because most people don’t know how to properly analyze the stock market. 

Because what you “think” the stock market is going to do and what it actually does are often times very different.  

Because very few people have the time, knowledge and desire to sit down week after week to analyze and compile all the information we provide to you on a weekly basis.

Because when it comes to investing in the stock market, opinions do not matter. 

Because when it comes to managing your investments, opinions do not matter.  

Because the only thing that matters when it comes to investing in the stock market is the stock market itself. Therefore, stock market driven data rules supreme.  

Because stock market conditions can change very quickly. 

Because your investment success is largely dependent upon you getting in synch and staying in synch with the stock market.  

Because fighting the stock market will only lead to frustration.  

Because “valuations” (i.e. P/E ratios) are often misleading and are not a great predictor of stock market behavior.  

Because putting the odds of success in your favor is important in any area of life, especially when investing and
trading.  

Because just taking what the market is giving, good or bad, is not necessary. 

Because you don’t need to be fully exposed to a declining market, losing your hard-earned dollars. 

Because being too conservative, being underexposed to a rising market, can cost you a lot of money by unnecessarily losing out on profits and leaving money “on the table”.  

Because doing the same thing over and over again and expecting a different result is the definition of insanity.  

Because even small changes in inputs can produce dramatic changes in outcomes, over time. 

Because losses weigh more than gains (example:  a 20% loss takes a 25% gain to break even; a 33% loss needs a 50% gain to break even, a 50% loss – like in a major bear market – takes a 100% gain to break even). 

Because building wealth in the stock market is important. 

Because having the confidence that you will know when the stock market is going into a downturn will allow you to take defensive measures to protect your profits and your working capital. 

Because if you want a different result, you need to take a different approach. 

Because stock market moves are erratic, but identifiable and understandable with our stock market-based trend follow and risk-management system. 

Because knowing when to play offense (step on the gas) and when to play defense (step on the brakes) is critical to maximizing your investing and trading opportunities (and profits).  

Because knowing when to play offense (step on the gas) and when to play defense (step on the brakes) is especially important if you trade on margin, use leveraged ETF’s, or trade options.  

Because it’s YOUR money!

Because managing risk IS an option.  

Because managing your risk exposure IS an option (and is your right).  

Because dialing your risk-exposure to the stock market up and down like a thermostat based on stock market-based information is an option.  

Because the stock market moves up and down ahead of the economy (the stock market leads, not lags the economy).  

Because no one cares about your money like you do. 

Because if you don’t manage your stock market risk, who will?  

Because no one can predict the future (good or bad).

Because no one can predict the future, but our Proprietary stock market-based Model can help you understand what Mode the market is operating in at any given point in time.  

Because you don’t need to predict the future, you just need to understand the current market circumstances.  

Because risk at any price is not a smart way to trade or invest.

Because the only thing that matters when investing in the stock market, is the stock market itself. 

Because opinions don’t matter.

Because forecasts don’t matter.

Because hunches don’t matter.

Because guesses and guesswork do not matter.

Because the stock market is always in flux.

Because you need to know the truth.

Because you need stock-market-based facts to make stock market decisions.

Because you don’t invest in the economy.

Because you invest in the stock market, and stock market driven data is the best way to know and understand what is actually going on in the stock market.

Because no one can predict the future.

Because market returns are lumpy, not linear.

Because you need to be properly positioned to the stock market based on current conditions (not some future prediction that may or may not materialize).

Because businesspeople need to understand the stock market.

Because salespeople need to understand the stock market.

Because your clients are invested in the stock market.

Because understanding the stock market will make you smarter, more intelligent.

Because understanding the stock market will make you a more interesting person.

Because facts not fiction are what you need to succeed.

Because no one else’s opinion about what they think the stock market will or will not do matters. 

Because the U.S. stock market is the best proxy for the overall economy. 

Because most stocks are highly correlated (directionally)  to the S&P 500®. 

Because the S&P 500® is the best proxy for the U.S. stock market.

Because Simple Market Signals is a Multi-factor, Market based, Rules based proprietary model with over two decades of research behind it. 

Because you need to take investing and trading seriously.

Because you need to treat investing and trading like a business.

Because you need to run your trading and investing as a business.

Because you wouldn’t let your employees just do whatever they want.  Why would you let your trades
and investments do whatever they want without giving them guidance and management?

Because you need to have a level of control over your trades and investments.

Because you need a stock-market-based system to help you manage your trades and investments.

Because hope is not a strategy.

Because knowledge is power.

Because you can take control of your financial future.

Because you can manage your own investments.

Because you can pick and choose your battles.

Because even small amounts of money can grow into a large amount over time if managed properly.

Because not all market environments are created equal.

Because you need to focus on what really matters.

Because only a few things really matter, but those things matter A LOT. 

Because trying to focus on everything leads to confusion.

Because focusing on the right things, the correct things, leads to success.

Because you need to understand when it may be time to harvest profits.

Because you need to understand when it may be time to plant new seeds.

Because your personal bias may cloud your investing and trading judgement.

Because you can do better (over time) with a stock-market-based system than without one.

Because risk-management is the opposite of gambling.

Because gambling leads to losses.

Because professionals in any are of life use systems.

Because using systems brings about more consistency than not using systems.

Because disciplined trading and investing starts with the use of a stock-market-based risk management and trend direction system.

Because regardless your area of work or business expertise, you need to understand the basics of stock market investing success. 

Because you don’t need to be an active trader if you don’t want to, but you still need to understand what the market is doing so you can protect yourself from major Bear markets like the ones during 2000 – 2003 and 2007 – 2008. 

Because being at the right place at the right time is an important component of success.

Because being at the wrong place at the wrong time can lead to failure. 

Because doing dangerous things in as safe a way as possible is intelligent.

Because what you don’t know CAN hurt you!

Because market risk is the single biggest risk most investors face. 

Because Simple Market Signals addresses market risk.

Because focusing on doing the right thing(s), is more important than focusing on everything.

Because as Albert Einstein said, “The Most Powerful Force in the Universe is Compound Interest”. 

Because you need to be able to exert a certain level of control over your trading and investing.

Because you don’t just have to settle for whatever the market wants to give you, good or bad. 

Because it’s your choice.

Because trading and investing decisions should be made based on market-based information. 

Because you are always 100% responsible for everything in your life.

Because you can make better decisions, IF you have the right information.

Because you are always in charge of everything in your life.

Because ignoring the facts won’t make them go away.

Because taking charge of your financial future is your choice.

Because you are capable of learning whatever it is you need to learn, in order to do whatever it is you need or want to do. 

Because this is YOUR life!

Because if you keep doing what you have always done, you will keep getting what you always got. 

Because, just as you don’t wear a heavy coat in the summer, or a bathing suit in the winter, you shouldn’t have the same exposure to equities during all underlying market conditions. 

Because dialing your risk exposure up and down to match underlying market conditions is the intelligent (safer, less risky, more profitable over the long-haul) thing to do. 

Because major bear markets can cause the overall stock market to fall by 40 – 50%, or more. 

Because you need a 100% return to make up for a 50% loss (do you know how hard that is?). 

Because cutting your losses and letting your winners run is at the heart of all successful trading and investing.

Because over time, 90%+ of all stocks will go in the same direction as the overall stock market.

Because most of your investments are highly correlated to the overall stock market.

Because market risk is likely the single biggest investment risk you face.  

Because you need a stock market based system to manage market risk. 

Because your individual stocks are still subject to market risk.

Because even short-term traders are subject to market risk.

Because understanding what MODE™ the market is operating in will help you make better trades, investments, and risk-management decisions.

Because a standard 60/40 or 70/30 portfolio can leave you underexposed to equities when the stock market is going up, and overexposed to equities with the market is falling. 

Because it’s your money.

Because it’s your decision, but you need market-based facts to help guide those decisions.

Because not understanding the big picture will leave you vulnerable to mistakes.

Because you are only one Signal away from Simple Market Signals paying for itself for a lifetime, and then some.

Because if you don’t use our market based information to help guide your investing and trading decisions, what will you use?

Because emotions and opinions make lousy trading and investing partners.

Because being out of synch with the stock market will cost you a lot of money.

Because relative returns may make you feel good, but it is absolute returns (which are realized through minimizing losses and maximizing gains) that put money in your pocket (or bank/trading account). 

Because you don’t have to remain in the dark when it comes to the stock market. 

Because it does not matter what some analyst thinks should happen.  The only thing that matters is what the stock market does.

Because it’s not about predicting the future.  No one can predict the future.  It’s about understanding what the market is doing currently, then positioning yourself correctly to either take advantage of opportunity or staying out of the way of danger. 

Because it’s about understanding there is always risk in the stock market, but you can manage that risk. 

Because risk and opportunity are two sides of the same coin. 

Because putting the odds of success in your favor is a rational, intelligent thing to do. 

Because minimizing your losses is a major key to long-term success in any business venture. 

Because you cannot control the stock market. 

Because you can control when to maximize (increase) and when to minimize (decrease or eliminate) your exposure to the stock market. 

Because you need market-based information to make good, timely, trading, investing and risk management decisions. 

Because what you don’t know can hurt you.

Because the use of leverage at the wrong time (margin, leveraged ETF’s, options) can increase your losses and quickly decrease the value of your accounts. 

Because the use of leverage at the wrong time, under the wrong set of market conditions, can lead to substantial losses and catastrophic results.

Because if you already use leverage…the use of leverage at the correct time, under the correct market conditions can amplify your gains while helping to reduce the risk associated with the use of leverage.   

Because a tactical approach to at least a portion of your investing and trading dollars may help increase returns while simultaneously reducing risk. 

Because you can take greater control of your trades and investments. 

Because advanced degrees do not equate to success in the stock market.  The stock market is its own specialty. 

Because fundamental analysis proposes what should happen, but our Proprietary Signals and Market Analysis tells you what is actually happening.  

Because risk at any price is called gambling, not trading or investing.  

Because you need to make the most out of every investment dollar. 

Because being at the right place at the right time, and even more importantly not being at the wrong place at the wrong time, are major keys to success in any area of life. 

Because the markets will often do the unexpected.  

Because the starting place for all intelligent investment and trading decisions is knowing what the conditions are in the overall market before moving forward.  

Because just like you would not want to build a house on a weak foundation, you should not try to trade or invest if the foundation of the overall market is unstable, in question, crumbling.  Build your home and your trades and investments on a solid foundation.  

Because sometimes the best thing you can do is sit on the sidelines in cash waiting for opportunity to arise and the risk-reward ratio to improve.  

Because always being 100% invested means you will at times be taking unnecessary risks.  

Because we educate, you decide.  

Because wouldn’t you rather know the facts?

Because your financial success is important, isn’t it?

Because it is likely costing you A LOT OF MONEY not to have this information.  

Because buying the dips may not always be in your best interest.  

Because how can not understanding the stock market be a good thing?

Because the business of America is business.  The stock market is a very important aspect of business.  

Because you do not need to give back all your profits in the next major downturn. 

Because predictions, forecasts, and opinions do not matter when it comes to the stock market.  The only thing that matters when it comes to the stock market is the stock market itself.  

Because stock market based facts are what matters when it comes to trading, investing, and risk managment. 

Because you need to take a more scientific approach to your trading and investing. 

Because when it comes to trading and investing, not having the correct information can cost you a lot of money. 

Because our information is proprietary, no one else can share this information with you as it is ours alone. 

Because the stock market never wrong, to believe otherwise means you are arguing with the stock market.  You will never win arguing with the stock market.  Whatever the stock market is doing, wether it makes sense or not, is all we have to work with.  

Because even if you are predominately focused on individual stocks, you should still start all of your trading and investing decisions by understanding current market conditions.  

Because MARKET RISK is THE SINGLE BIGGEST RISK most investors face.  

Because you are a highly visual learner.  

Because for just pennies per day we can help you understand what the stock market is really trying to tell you. 

Because you know that investing in your own education is one of the single best investments you can ever make.  

Because the stock market does not care about your advanced degree, or if you ever graduated high school.  The stock market is the great leveler.  The stock market is available to everyone, from every background, every education level, every corner of society.  In the stock market we all have the same opportunity, all day, every day.  

Because it took over 20-years to develop Our Proprietary Model through real-world trading, investing, reverse-engineering the stock market, then testing and studying our findings.  It was a very labor-intensive, time consuming and exhausting process that you can now benefit from. 

Because you spent tens, if not hundreds of thousands of dollars learning what you needed to learn to make a living.  Now it is time to invest a few cents per day to learn how to make your money work hard for you.  

Because trading and investing should be treated as a science, a discipline, based on fixed, market-based principles.

Because a scientific, disciplined, stock-market-based approach to trading and investing can help you reduce risk, and possibly increase your returns over time.  Said another way…A scientific, disciplined, stock-market-based approach to trading and investing can help you improve your risk-return profile.  

Because your trading and investing must be done on a more scientific, disciplined basis, for you to have a greater chance of success. 

Because it took us over 20-years of research to figure out the secrets of how the stock market actually works.  

Because you don’t have to spend the next 20-years of your life reverse-engineering the stock market to figure out how it actually works, we already did that.  

Because Simple Market Signals is not based on opinions. 

Because Simple Market Signals is not based on forecasts. 

Because Simple Market Signals is not based on predictions. 

Because Simple Market Signals is not based on lagging economic data. 

Because Simple Market Signals is not based on politics. 

Because Simple Market Signals is not based on theory. 

Because Simple Market Signals is not based on hunches. 

Because Simple Market Signals is not based on guesswork. 

Because Simple Market Signals is not based on irrelevant information. 

Because Simple Market Signals is not based on what should work, it is based on actual market driven data discovered through reverse-engineering the stock market over time. 

Because Simple Market Signals only focuses on what really matters, stock market driven data. 

Because the stock market only cares about what the stock market cares about.  Using anything other than stock market driven data to manage your equity exposer, and manage your positions, means you are working with inferior and/or irrelevant information.  

Because our Proprietary Signals ARE NOT trading signals.  Our Signals are about overall market conditions based on our Proprietary Formula.  It is up to you how you employ our Signals.  

Because no one can tell you exactly when or what to trade, ever!  That decision, that responsibility, is 100% yours to make.

Because at any point in time, you are just one Signal away from Simple Market Signals paying for itself for a lifetime, and then some.  

Because Simple Market Signals is an investment in you, your future, your financial knowledge base.  

Because if all Simple Market Signals did was help you sidestep a large portion of the next major downturn, wouldn’t it be worth it?

Because there are decades of real-world trading, investing, research and study behind the Simple Market Signals Proprietary Model. 

Because in order for your outcomes to change, you need to change your inputs, your way of approaching the markets, trading and investing. 

Because a tactical approach to trading and investing can give you increased control of your outcomes.  

Because improving your risk/return profile is a possibility, and is within your grasp.  

Because no one can tell you exactly how and when to trade and invest, that is up to you.  However, understanding the MODE(tm) the market is currently operating in will help you make better investing, trading, and risk management decisions.  

Because doing the wrong thing at the wrong time (going against the direction of the market) can lead to losses (sometimes substantial losses) in your investing and trading accounts.  

Because Simple Market Signals works with any type of account…Margin/Brokerage accounts, 401(k), 403(b), IRA, and other retirement accounts.  

Because Simple Market Signals works with any type of investment vehicle…ETF’s, Mutual Funds, Individual Stocks, even Options Trading.  

Because what else are you going to do for less than 67-cents per day that can have this positive of an impact on your life?

Because ignoring market risk won’t make it go away. 

Because ignoring market trisk means you are subjecting yourself to whatever the market throws at you. 

Because not cutting your losers and letting your winners run is one of the biggest mistakes investors make. 

Because not cutting your losers and letting your winners run can lead to ruin in the stock market. 

Because even the best companies, the best stocks, are subject to serious declines during a market selloff. 

Because knowledge leads to confidence. 

Because confidence in your trading, investing, and risk-management decisions is an essential component of success in the stock market. 

Because hope is not a strategy. 

Because their is no substitute for success in the stock market. 

Because your future is your responsibility. 

Because even small changes in how you do things can make a big difference in outcomes over time. 

Because if you keep doing what you have always done, how will your results improve?

Because you are always 100% responsible for your actions and the consequences of those actions.  

Because you are always 100% responsible for everything in your life. 

Because the data you do not  have cannot help you. 

Because we deal in fact, not fiction. 

Because business owners who do not understand the stock market are operating with a knowledge deficit. 

Because what you don’t know can hurt you. 

Because if approached properly, the stock market can be one of the greatest wealth building tools in the world. 

Because your family’s financial future, financial success, financial independence, is under your control.

Because there is nothing easy about the stock market. 

Because if not Simple Market Signals, then what?  If not now, when?

Because in order for things to change, to get better, you have to change what you are doing.  

Because you are the master of your own universe.  

Because you are responsible for your outcomes.  

Because the market overshoots both to the upside and downside.  

Because you need to know when to play offense and when to play defense, based on market driven data. 

Because less than 1% of all companies in the United States are publicly traded. 

Because trying to catch a falling knife can lead to investment losses and weakened self-confidence. 

Because the Simple Market Signals Proprietary Signals can be applied to your retirement accounts as well as your trading accounts.  

Because you have exposure to U.S. equities. 

Because opinions don’t matter. 

Because predictions don’t matter. 

Because forecasts don’t matter. 

Because the economy and the stock market are not the same thing. 

Because the only thing that matters when it comes to the stock market is the stock market itself. 

Because you don’t invest in the economy, you invest in publicly traded companies. 

Because market conditions can change quickly. 

Because you need to be in the know. 

Because our information is proprietary, not found anywhere else. 

Because if success in the stock market was based on understanding economic data, economists would be some of the wealthiest people on the planet. 

Because all economic data is past-tense, lagging.     

Because you will never know all of the reasons why the stock market is doing whatever it is doing.  The best you can do is understand what the stock market is doing, then navigate the current circumstances.